Tio Pepe to launch 2016 En Rama in Asia at Vinexpo

Following its release in Spain and the UK, Tio Pepe’s limited edition 2016 En Rama Sherry will be introduced to the Asia markets at Vinexpo.

Tio pepe en rama 2016

The 2016 En Rama features hand-drawn medals from Alfonso XII and the Royal Seal from 1875

The 2016 En Rama was first released in 2009 and is made from grapes grown in Tio Pepe’s single estate vineyards at Marchanudo and Carrascal and taken straight from the barrel without clarification, fining or filtration.

Antonio Flores, master blender at González Byass who manages Tio Pepe’s En Rama expressions said that he felt “pride, emotion and some satisfaction at the quality of this year’s vintage which came from a mild climate with average rainfall.

“The wine is the embodiment of what generations of Jerezanos have enjoyed before us, a pie de bota (at the foot of the cask), the fresh, pure wine that is the essence of Tío Pepe.”

González Byass is led by Jorge Grosse, who has decided to focus on the company’s development of still wine and premium spirits brands in international markets, with Asia an area of utmost focus.

Grosse said: “We feel that limited release, high-end Sherries have a place in today’s global market. We believe there is a lot of potential for these wines especially in Far Eastern markets, which are a major priority for González Byass.

“We have been investing in the region now for over five years and have our own team working across Hong Kong, China, Taiwan, Thailand and all major markets.

“The reputation that we have for producing and ageing fine wines, Sherries, Brandies de Jerez and super premium spirits is helping us to position ourselves at the high end of the market, where we plan to continue to invest.”

The 2016 En Rama was initially launched in Spain and the UK in April of this year with further allocations now set for 19 other markets.

 

 

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