Name game starts for mega-brewer
The £70bn SABMiller tie up with AB Inbev has thrown up serious questions about the monopolisation of the beer market, but the biggest question still stands: what will the new mega-brewer be called?
One website has made it its duty to find the perfect name for the new company, taking suggestions from the public and allowing them to up-vote their favourite ones.
Current favourite is Monopolager, although one predicts that name might run in to legal difficulties if it was taken on by the brewer.
Other front-runners include MegaKega, Beerhemouth, and one for the business and beer nerds out there, M&(IP)A.
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“The beer world has fermented a fusion,” the challenge on Popnamer.com reads. “AB InBev and SABMiller, the two largest brewers in the world, reached an agreement on a merger. AB InBev gave them the old ‘there ain’t room in this bar for the both of us, here’s $104 billion.’ And if the deal goes through, one in three of the world’s beers will be sold by the new megabrewery.
“To boot, this merger would combine two nearly-unpronounceable, acronym-name hybrids into one tipsy-turvy behemoth. So, this is where we come in, PopNamers. We’re not gonna call them AB InBev-SABMiller, so what should we call this new company cocktail? Raise a glass, stifle your hiccups, and name the new company!”
