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10 wine labels with a sense of humour

Wine is for more than just drinking, it’s for entertaining, as this collection of creative and humorous wine labels prove.


From clever designs, to quick-witted comedy, these bottles showcase the lighter side of wine, offering some light relief from tradition.

While some of the following designs are merely conceptual, having never graced the front of a commercial bottle, others have run the commercial gauntlet with varying degrees of success. 

Click through for our pick of some of the most creative wine labels out there… 

Click here for our top 10 artists’ wine labels.


Wine or flowers? It’s a dilemma often faced, not only by house guests, but romantics and well-wishers alike. This bottle solves the issue, providing wine AND flowers in one handy bottle.This cute flower packaging was designed by PackLab in Finland for Blossom Cava.


Designed by Canadian artist Talia Cohen, these labels were used as promotional advertising for Frank, an advertising agency. While a concept design, no wine was actually marketed using the labels, we like its interactive nature, likely to breed honesty.


R Wine used a boarding pass as a way of explaining exactly what’s in its bottle – a 2005 Shiraz from South Australia, a safety-card style briefing on how to drink it as efficiently as possible.


Telling it like it is, this collection of labels come from Modern House Wine and boil each wine down to its base purpose. We particularly like the “Help is Here” label, a sentiment befitting all manner of circumstances.


Horror fans will love this zombie-themed wine designed by M/A/S/H for Redheads Wine in Australia. “Return of the Living Red” doesn’t really have a label at all, but a paper packet containing zombie-fied illustrations that tell a story by artist Pat Mehbrei.


Making wine choices simple, this selection of wine labels were designed by Realist Branding for the Easy Choice Winery, a company that prides itself on offering a “no-hassle” way to identify the most appropriate bottle for any given situation. They also contain 10% less bullshit, according to its nutritional label.


Produced by one of the king pins in British advertising, this bottle takes an honest approach to the true purpose of wine. Sir John Hegarty, one third of advertising agency Bartle Bogle Hegarty, released “Open Now” from his vineyard in the Languedoc, where he produces his Hegarty Chamans wine. It also features a cork that has “well done” printed on its side, congratulating the eager imbiber.


For the linguistically challenged among us, Vee-Noh is a packaging concept by Caroline Gilroy. Using phonetic cues to spell out different wines, it pokes fun at wines’ “fancy-sounding” French and Italian names, and is perfect for those who might struggle with the word “Chardonnay”. Check out our top 10 drinks pronunciation pitfalls to brush up on your drinks lingo.


This interactive wine label was designed by artist Gemma Warriner, and like many of the most unusual designs featured here was purely conceptual, never making it onto the label of a commercial bottle. While providing drinkers with a handy spirit level alerting them when the bottle needs replacing, it was also intended to highlight the eco-friendly practices of the its producers, Equilibrium, that being to help stop rising sea levels.


Calling all gamers, this is the wine for you. A throwback to the classic pixelated platform games of the 80s, Woot’s “Boss Monster” Zinfandel is certain to stir up some appeal among gamers the world over, exuding its own brand of nostalgic charm. Hailing from Dry Creek Valley in California’s Sonoma County, this limited edition bottles is made up of Zinfandel and Petite Sirah and has an abv of 14.7%, making it a “Monster Zin”, pun intended.




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