Mövenpick appoints vice president of sales in Asia

Mövenpick has appointed Holger Jakobs to drive sales and marketing strategy across the group’s Asia portfolio of hotels and resorts.

Jakobs has a broad experience of operations in Asia, having been involved with selling the destination as a hotelier, as well as from the perspective of a product manager for a South East Asia specialist tour operator.

Previously, Jakobs was director of sales and marketing at the St Regis Bangkok and St Regis Beijing.

He was also area director of sales and marketing for Six Senses Resorts & Spas, and directed sales and marketing activities in Thailand and Indonesia for properties under The Luxury Collection, Le Mèridien and Sheraton brands.

“Asia is definitely our next frontier and we’re delighted to have someone with Holger’s experience to drive our sales and marketing efforts going forward,” said Andreas Mattmüller, chief operating officer of Mövenpick Hotels & Resorts, Middle East and Asia.

“We currently operate eight hotels in Asia and have a further 17 signed projects, with the aim to operate 25 hotels on the continent by 2020.”

“I’m thrilled to join the team of Mövenpick Hotels & Resorts,” said Jakobs, “and the experience I gained over the last 14 years in many of the world’s leading hotel companies will definitely come in handy.”