Mark Ronson pops first digital Champagne bottle
Grammy-award winning producer Mark Ronson popped the world’s first “digitally connected” Champagne Mumm magnum at a lavish party ahead of the 2015 Monaco Grand Prix last week.
The connected Magnum is designed to “enhance the celebration experience” and was inspired by the “thrill and emotion” of the Formula One podium, which Mumm has sponsored since 2000.
The moment the cork is popped a sensor links to a receiver in the venue’s audio and visual system triggering a pre-programmed sound and visual experience that can be personalised by each nightclub that will host this offering.
Mark Ronson said of the experience: “Launching the world’s first connected Champagne bottle with Mumm and handing the Jeroboam to Nico Rosberg at the Monaco Grand Prix was an incredible experience, and one I feel very privileged to have been a part of. Mumm’s ambition to bring innovative firsts to the world is extremely inspiring and when I popped the cork of the Magnum of Mumm it was an unforgettable moment of celebration.”
The VIP launch took place on-board Mumm’s private yacht in Monte Carlo, a setting chosen as a celebration of Mumm’s long-standing partnership with Formula One. Guests included model sisters Cara Delevingne and Poppy Delevingne, former racing driver and Grand Prix owner Eddie Jordan, and international club owner Jean-Roch. There was also an exclusive performance by Singtank, the French band duo of Ronson’s wife Josephine de la Baume and her brother Alexandre de la Baume.