Araex: Invent the Future

7th April, 2015 by db_staff

Long-focused on expressing Rioja Alavesa’s diverse vineyard sites, Araex is now busy expanding its vision.

Samaniego

RIOJA STANDS proudly as one of the wine world’s great success stories. Recognised and desired by consumers around the globe, it sits in the privileged group of “must-have” regions for just about any serious retailer or restaurant. That’s not to suggest that Rioja faces no challenges however; one wine group in particular has built an ambitious business strategy around making sure this region continues to meet the changing needs of export markets.

Created in 1993, Araex brought together nine small and medium-sized wineries in Rioja Alavesa. At the time, founder Javier Galarreta wanted to address the highly fragmented nature of DOCa Rioja, then very much dominated by….

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