Araex: Invent the Future

7th April, 2015 by db_staff

Long-focused on expressing Rioja Alavesa’s diverse vineyard sites, Araex is now busy expanding its vision.

Samaniego

Samaniego

RIOJA STANDS proudly as one of the wine world’s great success stories. Recognised and desired by consumers around the globe, it sits in the privileged group of “must-have” regions for just about any serious retailer or restaurant. That’s not to suggest that Rioja faces no challenges however; one wine group in particular has built an ambitious business strategy around making sure this region continues to meet the changing needs of export markets.

Created in 1993, Araex brought together nine small and medium-sized wineries in Rioja Alavesa. At the time, founder Javier Galarreta wanted to address the highly fragmented nature of DOCa Rioja, then very much dominated by producers in Rioja Alta, that he believed was holding his home region back from reaching its full commercial potential. It soon became apparent that Araex’s proposition filled a key gap in Rioja’s wine offer. Galarreta recalls the existence of “many import companies in search of individual wines from family businesses, as they had done in France and Germany. And that was exactly what we could offer: the singularity….

Continue reading

Get unlimited access to The Drinks Business, from just £10.75 per month

Join The Drinks Business
Already a subscriber?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters