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Roederer joins the polo set

Louis Roederer has been confirmed as official Champagne partner to Cowdray Park Polo Club.

The three year deal marks the first sporting sponsorship for the Champagne house, which will sit alongside the West Sussex club’s new official timekeeper Jaeger-LeCoultre and banking partner EFG International.

Richard Billett, UK sales & marketing director for Louis Roederer at its agency subsidiary Maison Marques et Domaines, commented: “We are extremely pleased to be embarking on this collaboration with Cowdray Park Polo, a club with great heritage and whose Gold Cup is arguably the most prestigious event in the sport.”

Cowdray Park Polo Club chairman Peter Barfoot welcomed Louis Roederer ahead of the start of the season on 25 April as “joining a growing list of prestigious names keen to be associated with the home of British polo.”

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