Tequila barrels turned into art for charity

12th August, 2014 by Lauren Eads

Tequila Herradura is inviting artists to transform its barrels into works of art as part of a project to raise $70,000 for charity, while awarding $100,000 to the project’s winning artists.

Herradura is inviting artists to transform Tequila oak barrels into works of art.

Herradura is inviting artists to transform Tequila oak barrels into works of art.

The brand’s second “barrel art collection” program was announced today which will give artists the chance to create original pieces of work using Herradura’s oak barrels as their canvas.

The competition is open to artists in Atlanta, Austin, Chicago, Los Angeles, Miami, New York, and San Francisco, with the overall winner from each region set to receive $10,000 each, with additional cash prizes for second and third place.

Micah and Whitney Stansell, 2013 grand prize winners. said: “Through the Barrel Art Challenge, our artistic capabilities were brought to life with this unique opportunity that posed no limits. From meeting different artists and making new friends, to the grand finale event we had a great experience and would recommend it to anyone.”

Artists’ works will be judged on its originality, creativity, overall quality and its representation of Tequila Herradura.

A total of $70,000 will also be donated by the brand to Creative Capital – an organisation that supports upcoming artists with funding, counselling and career development services.

Mark Grindstaff, Herradura’s Tequila brand director, said: “At Casa Herradura we mature our Tequila in oak barrels and consider the finished product a true work of art.

“We are thrilled to create a platform where artists can use these same barrels as their medium for creating unique pieces to be showcased for our fans.”

One Response to “Tequila barrels turned into art for charity”

  1. Ariane Brown says:

    Cincinnati, Ohio has an abundant Arts Culture. You should tap into our talent base!

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more