Tequila barrels turned into art for charity

12th August, 2014 by Lauren Eads

Tequila Herradura is inviting artists to transform its barrels into works of art as part of a project to raise $70,000 for charity, while awarding $100,000 to the project’s winning artists.

Herradura is inviting artists to transform Tequila oak barrels into works of art.

Herradura is inviting artists to transform Tequila oak barrels into works of art.

The brand’s second “barrel art collection” program was announced today which will give artists the chance to create original pieces of work using Herradura’s oak barrels as their canvas.

The competition is open to artists in Atlanta, Austin, Chicago, Los Angeles, Miami, New York, and San Francisco, with the overall winner from each region set to receive $10,000 each, with additional cash prizes for second and third place.

Micah and Whitney Stansell, 2013 grand prize winners. said: “Through the Barrel Art Challenge, our artistic capabilities were brought to life with this unique opportunity that posed no limits. From meeting different artists and making new friends, to the grand finale event we had a great experience and would recommend it to anyone.”

Artists’ works will be judged on its originality, creativity, overall quality and its representation of Tequila Herradura.

A total of $70,000 will also be donated by the brand to Creative Capital – an organisation that supports upcoming artists with funding, counselling and career development services.

Mark Grindstaff, Herradura’s Tequila brand director, said: “At Casa Herradura we mature our Tequila in oak barrels and consider the finished product a true work of art.

“We are thrilled to create a platform where artists can use these same barrels as their medium for creating unique pieces to be showcased for our fans.”

One Response to “Tequila barrels turned into art for charity”

  1. Ariane Brown says:

    Cincinnati, Ohio has an abundant Arts Culture. You should tap into our talent base!

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more