Top 10 most powerful drinks brands

5. Hennessy

In what was a generally bad year for Cognac brands thanks to China, Hennessy has stayed positive thanks to its strong position in the robust US market. It held onto its 5th place position with its total score dropping by just 1%.

Sub category: Cognac

Owner: LVMH

Country: France

Total score: 35.9%

Change: -1%

Brand score: 70% 

Change: -5%