Top 10 most powerful drinks brands

8. Captain Morgan


Captain Morgan continues to eat into its leadership margin, bursting through the 10m-case barrier in 2013 with its mastery of the spiced rum segment. It maintained its position with little change to its total score, other than a slight 1% uplift. Nonetheless, the Diageo brand remains well over 8m cases behind its main rival Bacardi.

Sub category: Rum/cane

Owner: Diageo

Country: Dominican Republic 

Total score: 32.5%

Change: 1%

Brand score: 71% 

Change: 0%

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events Executive

67 Pall Mall
Pall Mall, London SW1Y 5ES, UK

Fine Wine Sales Executive

Roberson Wine
London, UK

Account Manager - London Trade Sales

Bancroft Wines Ltd
London, UK

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

Millésime Bio 2020

27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more