Top 10 most powerful drinks brands

2. Smirnoff

Smirnoff Power

Smirnoff is a brand that, while continuing to grow, is increasingly under pressure in the US. Price reductions by Absolut and the continuing strong performance of value proposition Svedka as squeezing the world’s best-selling spirits brand by volume. Now Smirnoff is attempting to retain market share with discounting –­­ but that’s only part of the strategy for Diageo, which continues to maintain strong connections with music and a young demographic, making Smirnoff still the “safe bet” for vodka consumers the world over.

Sub category: Vodka

Owner: Diageo

Country: Russia

Total score: 89.1%

Change: 5%

Brand score: 77% 

Change: 4%

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