db awards 2014: The winners revealed

Young Achiever

Winner: Phil Innes

“Like many of his generation, our Young Achiever of the Year developed his appreciation of wine while working for Wine Rack and Oddbins. However, having graduated from university he recognised the need for a retail model that fitted the needs of the 21st century. The initial result was Sloshbox Wine – a business designed around maximizing the potential of online retail.

“Using skills developed through this venture, our winner went on to found Loki Wine in Birmingham back in 2012. Within a very short space of time, this wine merchant and bar has made a major impact both locally and in the national press, as well as cultivating a strong, influential social media presence.”

Travel Retail Operator

Winner: Dubai Duty Free

“One operation stood out for the quality of its service, excellent merchandising and specialist selection. Not only that, but this luxury retailer has sold an impressive volume of drinks in 2013, shifting over $122m of whisky and $34m of wine.”

Responsible Drinking Message

Winner: Love your liver by Halewood and Wm Morrison

“This year one campaign stood out among the impressive and well-targeted entries for its simple responsible drinking message that doesn’t demonize drinks, but encourages people to take two to three consecutive days off alcohol.”

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Marketing Executive

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