db awards 2014: The winners revealed

Independent Retailer of the Year

Winner: Loki Wine

“This year one shop was particularly highly praised for creating a genuine sense of excitement in a challenging neighborhood. Indeed, it has burst onto the independent wine scene in Birmingham, and attracted national interest with its eclectic range and in-store sampling programme.”

Best Launch

Winner: Coravin

“However, there was one new product that has not only wowed us, but changed the way anyone can sample wine. Just starting to make its way into the UK, it’s been described as a game changer in the restaurant sector and allows anyone to sample wine in their cellar without pulling any corks.”

Special commendation: Eulogy! for Beluga vodka

“The judges wanted to commend a “clever” launch strategy that saw a new brand successfully break into a crowded category.”

Design & Packaging for Wine

Winner: Pepperjack by The Collective

“A product that the judges felt was both beautifully executed and told a story which would serve as a great conversation piece at a dinner party.”

Special commendation: Paperboy by Stranger & Stranger

“The judges decided to award a special commendation to a design that is both daring and genuinely unique in wine packaging.”

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Marketing Executive

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