As Andy Murray today serves up the first shots of his Wimbledon Championship defence, it has been revealed that he is serving up something a little less impressive in his newly-opened hotel — where the selection of wines are being poured for guests at up to six times their retail value.
The Daily Mail reports that the Cromlix hotel in Stirling, which the tennis ace bought in 2013 and opened in April this year, has been criticised by wine industry insiders for its eye-watering drinks prices.
It is revealed that one bottle of sweet wine is being sold at around six times its high street cost, while the most expensive wine on the menu is available at a five-star London hotel for £800 less than at the Cromlix.
A bottle of Pol Roger Cuvee Winston Churchill 2000 – a predecessor to the newly launched 2002 vintage that the drinks business recently reported on – comes in at £425 at the Cromlix, but is just £275 at the Gleneagles Hotel in Perthshire 14 miles away.
Maggy Smith, owner of Edinburgh Wine School and a committee member of the Scottish Wine Society, said: “These prices are very high. They are obviously using his celebrity, which is a shame.
“A markup of about three times the retail value is quite common, but some of these are just over the top. Maybe if Andy doesn’t know about it this will draw his attention to the prices and they will change them.”
Murray bought the hotel after it hosted the wedding reception for the marriage of his brother and fellow tennis player Jamie Murray to Columbian actress Alejandra Gutierrez.
Andy told CNN recently, “It wasn’t something I’d thought about but I came here for my brother’s wedding and about six months to a year later we were told that the hotel was going out of business,” Murray told CNN’s Open Court.
“The property was for sale and it’s five minutes from my house — I thought it would be a nice thing to do.”
Responding to the revelations, Graeme Green, general manager at the Cromlix, said: “We offer guests over 350 wines selected from eight suppliers to cater for a variety of tastes and prices, with house wine available from £7 a glass or £24 a bottle.
“Our restaurant offers fantastic value, with three course lunch at £26.50 and three course dinner for £29.50. Prices, along with customer feedback, are regularly reviewed by the team.”