London’s new wave wine bars

Sager + Wilde in Hoxton

Michael and Charlotte Sager-Wilde, owners of Sager + Wilde in Hoxton

A similar ethos applies at Sager + Wilde in Hoxton. Starting life as a pop-up run by wine fanatic husband and wife duo Michael and Charlotte Sager-Wilde, the 45-seater, no-reservations bar is achingly hip in an unpretentious way, with open brickwork walls, 1920s station lights and a cast-iron bar.

Serving everything from big-gun producers such as California’s Ridge and Argentina’s Achaval Ferrer to hard-to-source bottles from boutique eat.drink: wine bars estates via Galician Godello and Rheingau Riesling for a set £20 mark-up, the more you pay, the better value you get on your chosen bottle.

“We thought there was a gap in the market for a place like this and that it was worth taking the risk,” begins the softly spoken Charlotte Sager-Wilde. Keen to appeal to both wine geeks and novices, the pair source wines from around 20 different suppliers, with a large proportion hailing from West London-based independent merchant Roberson, which Charlotte describes as being “instrumental” in helping to get the original pop-up, housed in a coffee shop in Old Street, off the ground in late 2012.

In order to make money from wines with a small mark up, a “high-quality, low-maintenance” food offering was essential. Serving only cheese toasties when it opened last August, the bar’s menu has since expanded to incorporate the likes of nduja on toast, boquerones, bresaola and air-cured tuna, along with cheese and charcuterie platters.

“We’re able to run on a low margin as we don’t have to pay a Michelin-starred chef’s salary, the rent in Hoxton is relatively low compared with the rest of London and we don’t have a huge kitchen to maintain – our no-frills approach was intentional,” says Michael Sager-Wilde, who managed Milk & Honey in Soho for a year before embarking on Sager + Wilde. The wine list at S+W changes on a daily basis, with new menus printed out each morning.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Assistant

Bancroft Wines Ltd
London, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Millésime Bio 2020

27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more