Brewery plans $100k ‘big bottle’ model

6th May, 2014 by Lauren Eads

An Australian brewery’s proposal to erect a 30 metre high beer bottle to promote its flagship brew has been criticised for signalling  “a city of drunks.”

1399253219032.jpg-620x349

Macarthur Grange Breweries, trading as Brewpack Manufacturing Pty Ltd, has lodged a planning application to erect the 30m promotional bottle at the foot of the company’s proposed brewery in Goulburn, New South Wales, according to a report by The Gouburn Post.

The craft brewer is in the process of relocating from Smeaton Grange in Sydney to a former distribution centre in Goulburn.

The big bottle, which would be illuminated 24 hours a day and would promote the brewery’s signature Stockade Beer, is estimated to be valued at AU$100,000, however what it might be made out of is unclear.

In a statement Anton Szpitalik, the company’s CEO, said it was a “statement of presence” and argued it wasn’t near schools or residences and would not distract drivers’ attention because the intensity of the light could be adjusted.

However the plan has sparked concern among residents with one objector claiming it amounts to “excessive” alcohol advertising would not be “very fitting or complimentary to have travellers or visitors comment that it must be now a ‘city of drunks.’”

If the application is approved, Mr Szpitalik said he hoped construction would be completed at the same time as the new brewery, by the end of 2015.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more