Brewery plans $100k ‘big bottle’ model

An Australian brewery’s proposal to erect a 30 metre high beer bottle to promote its flagship brew has been criticised for signalling  “a city of drunks.”

1399253219032.jpg-620x349

Macarthur Grange Breweries, trading as Brewpack Manufacturing Pty Ltd, has lodged a planning application to erect the 30m promotional bottle at the foot of the company’s proposed brewery in Goulburn, New South Wales, according to a report by The Gouburn Post.

The craft brewer is in the process of relocating from Smeaton Grange in Sydney to a former distribution centre in Goulburn.

The big bottle, which would be illuminated 24 hours a day and would promote the brewery’s signature Stockade Beer, is estimated to be valued at AU$100,000, however what it might be made out of is unclear.

In a statement Anton Szpitalik, the company’s CEO, said it was a “statement of presence” and argued it wasn’t near schools or residences and would not distract drivers’ attention because the intensity of the light could be adjusted.

However the plan has sparked concern among residents with one objector claiming it amounts to “excessive” alcohol advertising would not be “very fitting or complimentary to have travellers or visitors comment that it must be now a ‘city of drunks.’”

If the application is approved, Mr Szpitalik said he hoped construction would be completed at the same time as the new brewery, by the end of 2015.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Prestige Account Manager – Europe

Jackson Family Wines
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more