Rosé sales soaring in France

23rd April, 2014 by Lucy Shaw

Sales of rosé have tripled in France over the last 10 years with the style rapidly gaining in popularity as snobbish attitudes towards pink wine soften.

As reported by The Telegraph, according to a recent survey, nine out of ten French wine drinkers now enjoy the occasional glass of rosé.

For the first time in history, nearly a third of the wine produced in France last year was rosé, with white wine only accounting for 17% of total production in the country.

The rise in popularity of rosé in France is being put down to a thirst for the style from open minded younger consumers who don’t have the same hang-ups about pink wine as their predecessors, along with a rise in quality of French rosé across the board due to stricter selection and improved winemaking techniques.

“It’s not that rosé is succeeding as never before, it’s society that’s changing,” Provence winemaker Olivier Nasles told The Telegraph.

“People under 50 want instant pleasure. To appreciate rosé, you don’t need to know a lot about appellations or which years are best. It’s much more accessible,” he added. 

Francois Millo, head of the Provence Wine Council, believes the strides the region is making in technical developments is leading to rosés of increased complexity “with notes of citrus, tropical fruit and berries” that hold consumers’ interest.

The Telegraph reports that, enticed by the burgeoning market, French winemakers are upping their rosé production in order to ride the wave of the trend.

Rosé production is on the rise in Bordeaux, with Château Brown in Pessac-Léognan releasing its inaugural 2012 rosé onto the market last year.

Speaking to the drinks business at the time of the release, Jean Christophe Mau of Château Brown said he believes Bordeaux has the ability to produce high-end rosés to rival those made in Provence.

“I think rosé can be a serious wine and Bordeaux can make serious rosé. We need to change people’s perceptions and prove that Bordeaux has the capability to produce elegant rosés,” he said.

Back in Provence, Hollywood A-listers Brad Pitt and Angelina Jolie have enjoyed considerable success with their Miraval rosé, with the first 6,000 bottles of their inaugural 2012 vintage being snapped up within five hours of going on sale.

Earlier this month, Herefordshire-based Chase distillery released its first Provençal rosé onto the market – Williams Chase Rosé 2013 – a blend of Grenache, Syrah and Rousanne.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more