Top 10 wine trends for 2014
23rd January, 2014 by Andrew Catchpole
10. On- and Off-trade boundaries continue to blur
From California to China by way of the UK, the traditional boundaries that have clearly delineated on- and off-trade will continue to disappear as these two sides of the trade increasingly converge.
This will continue to be driven by customers who want to shop in a way that suits them. And, as off-trade retailers engage with more food on the go, while restaurants boost convenience by offering off sales of their list for consumption at home, so the trend will continue.
Expect to see more hybrids, whether in the fashion of the Oxford Wine Café, New Street Wine Shop, restaurants with offsales including Gauthier Soho or trailblazer St John, or even wine bars owned by specialist importers such as Terroirs and co from Les Caves de Pyrene or Brindisa’s restaurants.
