World beers help drive UK growth for SABMiller

23rd May, 2013 by Andy Young

SABMiller has seen its UK subsidiary, Miller Brands, deliver lager volume growth in the 12 months to 31 March 2013, despite an overall decline in the UK beer market.

Miller Brands beersDespite the poor weather over last summer Miller Brands saw 4% lager growth, driven by “a continued focus on its portfolio of imported lagers”.

In particular Czech beer, Pilsner Urquell helped the company with a 10% increase in volume over the year. The company said that interest in world beers is continuing to grow among British drinkers, which is why “Miller Brands developed a campaign around Pilsner Urquell’s heritage and its taste profile”.

Miller Brands’ portfolio of imported beers also includes Peroni Nastro Azzurro, Miller Genuine Draft, St Stefanus, Lech and Tyskie.

Miller Brands Managing Director, Gary Haigh, said: “Beer drinkers in the UK have the luxury of thousands of brands to choose from and hundreds of thousands of pubs, bars and restaurants in which to enjoy them.

“To stand out in a noisy market, we must respond to consumers’ demands as they are increasingly looking for brands with a story, heritage and interesting provenance. Each of the beers we import to the UK has these qualities in abundance but as the original pilsner, none more so than Pilsner Urquell.”

Over the course of the year Pilsner Urquell was made available to consumers as it is served in the Czech Republic – unfiltered, unpasteurised and direct from the brewery – at a series of events and venues.

At the 2012 Taste of London Festival 4,700 pints of unpasteurised Pilsner Urquell were served from a giant wooden barrel which was brought across from Czech.

Around 150 traditional oak barrels, each serving a limited brewery release of unpasteurised Pilsner Urquell, were also brought over during the course of the year for special tasting events at which a total of over 10,000 pints were served.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more