NightTag by Olmeca launched

Olmeca has launched NightTag by Olmeca, a free, smartphone social music app enabling electronic music fans to share their nights out.

 

The app, which is designed to be fully compatible with Facebook’s timeline, was launched at singer-songwriter Pitbull’s Istanbul gig and supports the brand’s ongoing partnership with electronic music.

NightTag by Olmeca allows users to take a photo, while its music-recognition software identifies the song playing and the device pinpoints the location and time. NightTag then posts all these elements onto the user’s Facebook timelinet.

The app’s Listings page highlights the top dance nights in selected countries and a Streaming page helps users discover and share new music through Facebook.

Olivier Fages, International Vice President for Olmeca, said, “NightTag by Olmeca is a revolutionary app, engineered for the next generation of Facebook, where our nightlife-loving consumers interact and share. NightTag lets them tell the whole story of their night out and attaches the Olmeca brand to that moment forever. The app positions us amongst the pioneers of Timeline technology and this interactive launch in Turkey, where Olmeca is the No 1 Tequila, reinforces our commitment to innovation within the category.” 

The app, which was developed by creative agency Amsterdam Worldwide, also hosts DJ Ferry Corsten’s weekly “Corsten Countdown” podcast, as part of Olmeca’s on-going partnership with the artist. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Regional Sales Manager (London)

Ian Macleod Distillers
London, UK

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

iDealwine
Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Brand Activation Manager UK & Europe

Australian Vintage
London, UK

Sales Account Manager

Matthew Clark
Reading, UK

Brand Activation Executive

Pernod Ricard UK
London, UK

Logistics Administrator

Swig Wines Ltd
London

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

International Bulk Wine & Spirits Show (IBWSS)

California,USA
25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more