Molson money sees Doom Bar boom

Sharp’s Brewery has reported a 22% leap in volume sales for its Doom Bar flagship beer, following the Cornish firm’s acquisition last year by Molson Coors.

With Doom Bar now available in 6,000 outlets across the UK, Sharp’s increased production from 81,199 barrels in 2010 to 117,517 barrels last year.

Reporting strong sales from the rest of its beer portfolio as well, which this year saw the addition of its premium bottled range, Connoisseurs Choice, the brewer also flagged up an 18% year-on-year rise in employee numbers.

Outlining the company’s plans to build on this growth, Emma Bebbington, general manager at Sharp’s Brewery, remarked: “The sales growth of our core brands such as Doom Bar means we are able to invest back into the brewery and expand and improve our brewing operations

“In turn we have been able to take on more employees which has had a really positive knock on effect for the local economy. We are determined to build on our recent successes and keep developing new, innovative products”.

Understood to have paid around £20 million for the Sharp’s Brewery, Molson Coors injected £5m investment capital last year. Future developments at the brewery include a new water treatment plant, extra fermentation vessels, an upgraded packaging area and extended cellar storage space.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

International Marketing
Paris, France

Sales & Marketing Executive

Vintage Roots Ltd
Heckfield, Hook, Hants

Trade Marketing Manager

Boisset La Famille des Grands Vins
London, UK


Lanka Premium Beverages
Colombo, Sri Lanka

Marketing Executive

IWSC & Club Oenologique
London, UK

Sales Manager

Alliance Wine
Glasgow, UK

Sales Account Manager

London, UK

Sales and Business Development Manager (Spirits)

Protege International Group Cyprus Ltd
London, UK

Business Developer Europe

Copenhagen, Denmark or Haarlem, Netherlands

Wine Sales Administration & Customer Service Assistant

Waddesdon Wine
Waddesdon, Aylesbury, UK

Sangiovese Reset

London,United Kingdom
3rd Mar 2020

Washington State Wine

London,United Kingdom
10th Mar 2020

Prowein 2020

15th Mar 2020
Click to view more