Raimat rolls out rebranding

Spanish winery Raimat is rebranding its single varietal Viñas range as “Castell de Raimat”.

The new name will be rolled out across the entire Raimat portfolio throughout 2011 and 2012.

Castell, the Catalan word for castle, honours the 17th Century fort on the winery’s estate.

Alongside the rebrand, Grupo Codorníu is introducing two new wines to join its existing Raimat portfolio of sustainable, fruit-forward single varietal wines and blends.

Available now, Castell de Raimat Xarel.lo-Chardonnay 2010 and Castell de Raimat Chardonnay Barrica 2010 have been released to “demonstrate Raimat’s commitment to producing top quality Spanish wines by combining the most innovative New World techniques with traditional Spanish methods.”

Mark Nairn, Raimat’s head winemaker, said: “I am delighted to be introducing these two exciting new additions to the Raimat portfolio.

“D.O Costers del Segre is ideally suited to producing outstanding white wines with great fruit expression, elegance and length.

“These new wines demonstrate this perfectly, as does our 2011 New Wave Spanish Wine Award for the Castell de Raimat Xarel.lo Chardonnay.”

At 2,245 hectares, Raimat is the largest family-owned single vineyard estate in Europe and the only large-scale sustainable wine producer in Spain.

A Grupo Codorníu statement said: “With 100% of its vineyards sustainably certified by the Catalan Council for Integrated Production (CCIP), Raimat believes that sustainable viticultural practices produce the best grapes, and therefore the best quality wines.

“The fact that all of Raimat’s wines are certified as sustainable is communicated on every bottle to ensure both consumers and retailers are aware of its sustainable philosophy at point of purchase.”

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