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Virgin loves film

Online wine retailer Virgin Wines and DVD rental company LoveFilm have teamed up to offer customers a range of wine discounts.

Specially-tailored wine offers from Virgin will be advertised to LoveFilm customers via the company’s envelopes, inserts, email, newsletters and on its website.

Jay Wright, managing director of Virgin Wines, said of the partnership: “Virgin wines and LoveFilm have great synergy. Both companies share a similar customer demographic and offer products that really complement one another."

Dionne Georgiou, LoveFilm’s media sales team manager, added: “With staying in the new going out, what better way to reward our customers than with an exciting wine offer that they can enjoy while watching their DVD.”

LoveFilm customers who take advantage of the special offers will be able to save up to £60 on a case of wine, while gaining free membership of Virgin Wines’ Discovery Wine Club.

Rupert Millar, 08.02.10

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