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Barossa en Primeur

Penfolds has taken the unusual step of launching a Bordeaux-style en primeur futures campaign for two of its newly released 2004 wines.

Penfolds has taken the unusual step of launching a Bordeaux-style en primeur futures campaign for two of its newly released 2004 wines. The 2004 Penfolds Block 42 Cabernet Sauvignon and 2004 Penfolds Bin 60A Coonawarra Cabernet Sauvignon Kalimna Shiraz will be released from the company’s Barossa valley cellars in 2007, but the wine trade will be able to place orders from the July 15 this year. The two wines are on strictly limited release and will be available in a choice of cork or screwcap closures.

Peter Gago, Penfolds’ chief winemaker, says, “The sheer finesse and character of the 2004 Penfolds Block 42 Cabernet Sauvignon and 2004 Penfolds Bin 60A Coonawarra Cabernet Sauvignon Kalimna Shiraz are a statement of Penfolds’ remarkable vineyard resources, teamwork and winemaking philosophy.” Penfolds celebrated the launch of the en primeur with a gala dinner at the two Michelin-starred Le Gavroche restaurant in London, where it has recently become the first Australian wine to make it onto the list of this iconic French restaurant.

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