Hendrick’s in the news
Hendrick’s gin is championing that most English of drinks, the gin and tonic, in association with the Corney & Barrow wine bar group.
READ all about it! Hendrick’s gin is championing that most English of drinks, the gin and tonic, in association with the Corney & Barrow wine bar group.
Throughout 2005, the most unusual Hendrick’s gin, will be giving away free G&Ts. Hendrick’s rolled out the first phase of its UK initiative in February this year and, during the month-long campaign, over 50,000 people were sampled using a team of Victorian newspaper salesman – complete with flat caps, moustaches, and sandwich boards – handing out The Unusual Times and its very own "bank note" entitling the bearer to a free gin and tonic across 11 participating Corney & Barrow bars in the City of London.
"The campaign was a tremendous success. With a high redemption rate, traffic into the 11 Corney & Barrow sites increased significantly as a direct result of the initiative.
There are plans to roll out the campaign across the UK through a variety of ontrade outlets during the months of May and June – key gin and tonic buying times," says Jeremiah Courtney, new brands ontrade manager at William Grant & Sons.