Lidl is to stock English wine in its UK supermarkets for the first time, having partnered with Surrey-based producer Denbies.
The Wine and Spirit Trade Association’s ‘Drop the Duty!’ campaign has won the Trade Body Campaign of the Year at the Public Affairs Awards.
The amount of Argentine wine being sold in the UK off-trade has increased by more than a quarter in the last 12 months, new figures reveal.
James Bond, Downton Abbey and Adele are all helping to boost exports of gin to the US, with their popularity helping to promote all things British among US consumers.
An England versus Australia “wine-off” held by the WSTA saw a “shock” win for an English Bacchus against its Aussie Chardonnay counterpart.
Developing an emotional connection with consumers, consistency and clarity of your brand message is key to developing loyalty, according to key speakers at the WSTA’s annual conference.
The vast majority of British wine drinkers have little or no brand loyalty and frequently switch brands, according to the WSTA.
“There is absolutely no reason why our gin trade can’t be as successful as whisky”, believes the UK’s environment secretary Elizabeth Truss, as it is revealed that the UK is the world’s biggest exporter of gin.
The latest figures from the Wine and Spirit Trade Association show that “consumers are finally getting the break they deserve after years of inflation-busting tax rises”.
With 140 million bottles of British gin being exported a year, the government, suppliers and the industry’s largest trade body have teamed up to promote the category further.
© 2016 Union Press Ltd | Unit 122, 30 Great Guildford Street, London SE1 0HS, UK | Registered in England and Wales No. 03606414 | Tel: +44 (0)20 7803 2420