An England versus Australia “wine-off” held by the WSTA saw a “shock” win for an English Bacchus against its Aussie Chardonnay counterpart.
Developing an emotional connection with consumers, consistency and clarity of your brand message is key to developing loyalty, according to key speakers at the WSTA’s annual conference.
The vast majority of British wine drinkers have little or no brand loyalty and frequently switch brands, according to the WSTA.
“There is absolutely no reason why our gin trade can’t be as successful as whisky”, believes the UK’s environment secretary Elizabeth Truss, as it is revealed that the UK is the world’s biggest exporter of gin.
The latest figures from the Wine and Spirit Trade Association show that “consumers are finally getting the break they deserve after years of inflation-busting tax rises”.
With 140 million bottles of British gin being exported a year, the government, suppliers and the industry’s largest trade body have teamed up to promote the category further.
Chancellor George Osborne’s decision to cut alcohol duty in this year’s Budget has been branded “disgraceful” by doctors and health campaigners.
The UK market for Scotch whisky declined by nearly 5% last year alone, with over 4 million bottles of Scotch left on the shelves compared to 2013.
The British gin industry has grown 18% by value in the last two years, with premium offerings growing by nearly 50%, leading to calls for a change in the “punitive” UK tax regime.
Figures have revealed the vast difference paid in tax on alcohol by EU member states, with the UK faring least favourably.
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