Diageo steps up mezcal ambitions with Mexico’s Pierde Almas

Diageo has acquired the artisan Mexican mezcal brand Pierde Almas – the first stand-alone mezcal brand in its portfolio – as part of its strategy to develop the category in Mexico and abroad. 

Ten celebrities who have launched Tequila brands

With everyone from The Rock to the Backstreet Boys jumping on the Tequila bandwagon, we round up ten rappers, rockers and film stars who also have a taste for agave.

db Drinks: The Coral Room

db's Phoebe French heads to The Coral Room at the Bloomsbury Hotel for a lightly smoked Tequila and mezcal-laced sip, perfectly seared tuna and pickled radish, and one of the longest English wine lists around.

Pernod ‘not losing sleep’ over agave shortage

Pernod Ricard’s chief executive, Alexandre Ricard, isn’t losing sleep over the current agave shortage, despite the fact that it’s putting pressure on Tequila prices.

The week in pictures: Hong Kong

January 18th, 2018

db Eats: Ella Canta

October 20th, 2017

Behind the bar with…Jay Khan

November 3rd, 2016

MO bar champions mezcal

March 23rd, 2015

Amathus launches Shoreditch site

November 12th, 2014

The week in pictures

August 30th, 2013

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