A teaser of the Bud Light Super Bowl ad has been released, with AB Inbev rumoured to have spent around £18 million on three 60-second slots.
Sales of low-alcohol beer in Scotland have risen dramatically following the introduction of lower drink-driving limits in the country, according to retailers.
Craft beer favourite Lagunitas filed a lawsuit against fellow California brewer Sierra Nevada over the use of an “IPA” logo this week – then dropped the suit after a furious backlash.
AB InBev is introducing a new beer delivery app in the US, the Bud Light Button, that will allow consumers to have the beer delivered to their door.
Weak supply chain partnerships are holding back the drinks trade from responding to demand for new and more varied products, argues one industry expert.
While the UK’s major off-trade outlets reported challenging conditions over Christmas, the on-trade enjoyed a 2.8% like-for-like sales increase.
Major League Baseball team the San Francisco Giants are converting part of their car park into a beer garden for Anchor Steam.
Brewing giant MillerCoors is releasing a gluten-free beer to tap into a rapidly expanding market for gluten-free food and drink.
Newcastle Brown Ale is building on its growth in the US with an irreverent new campaign, calling on small brands to club together to pay for a Super Bowl ad.
Simon Fraser University in British Columbia is to offer students the chance to study craft beer as part of a continuing studies programme.
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