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Friday 2 December 2016 loc: GB

Beer

New beer for Premier League football

The Premier League football competition has announced that Carling is to be its new official beer sponsor, replacing Carlsberg.

Wednesday, May 4th, 2016 No Comments »

Eric Cantona returns for Kronenburg beer ad

Kronenburg 1664 has brought back French football legend Eric Cantona for its latest advertising campaign, where he shares the spotlight with two Alsatian dogs.

Wednesday, May 4th, 2016 No Comments »

Belly button beer brewed

A beer brewed using yeast grown from belly button fluff is the latest gag-inducing gimmick to emerge from the craft beer craze.

Tuesday, May 3rd, 2016 1 Comment »

AB InBev ups EU sweetener with sell-off

Beer giant AB InBev has pledged to divest all of SABMiller’s interests in central and eastern Europe as it aims to secure EU approval for its takeover of the brewer.

Friday, April 29th, 2016 1 Comment »

Pundit Robbie Savage strips for gold beer

TV pundit and former Leicester City footballer Robbie Savage is appearing in a promotional campaign for a new John Smith’s beer painted head-to-toe in gold ‘spray tan’.

Thursday, April 28th, 2016 No Comments »

Brain circuit that controls binge drinking identified

US researchers have identified a circuit in the brain that they claim could be manipulated in order to control the urge to binge drink.

Thursday, April 28th, 2016 No Comments »

Trump’s golf course to serve beer from buggy

Enthusiasts playing at Donald Trump’s Scottish golf resort can now toast their swings, chips and putts with beer served from a special buggy on the course.

Wednesday, April 27th, 2016 No Comments »

Ryan Reynolds backs theatre fined for serving beer

Ryan Reynolds has donated US$5,000 to help pay a theatre’s legal fees after it was caught serving beer during a screening of Deadpool.

Wednesday, April 27th, 2016 No Comments »

‘Distinctiveness of place’: why Yuengling’s approach works

A beer brand looking to show off its authenticity always looks to its roots, but it’s a strategy not without potential pitfalls, writes Dan Fox.

Tuesday, April 26th, 2016 No Comments »

The richest Brits in drinks 2016

It’s that time of year again when The Sunday Times Rich List reveals the wealthiest people in the UK – but how have the drinks industry’s leading figures fared this year?

Monday, April 25th, 2016 No Comments »

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