1st May, 2015 by Lauren Eads
The drinks trade has seen its fair share of drinks banned from public consumption over the years, be it for their political, legal or saucy undertones.
More often than not, it is a brand’s packaging that prompts a ban. Recently Diageo faced that threat after its Johnnie Walker Explorers’ Club Collection lost a trademark battle with the real life Explorers Club in New York. With millions invested into its launch, Diageo avoided a ban by entering into a licensing agreement with the Explorers’ Club, the details of which were not disclosed.
Last week Budweiser got into hot water for carrying a controversial tagline on its Bud Light bottles proclaiming their product to be the perfect beer for “removing ‘no’ from your vocabulary” as part of its “up for whatever” campaign…..
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