Simpsons’ Duff beer banned down under

5th September, 2014 by Lauren Eads

Woolworths Liquor Group has been forced to pull cans of its “Duff” beer from the shelves after it was found in breach of the Australian alcohol advertising code, just months after the product was launched.

Duff-230

The Alcohol Policy Coalition complained to Australia’s the Alcohol Beverages Advertising Code (ABAC), that the product had a “strong or evident appeal to children or adolescents” due to its association with The Simpsons television series.

It added that because of such an association, children might be encouraged to drink Duff beer.

The complaint was this week upheld despite a Woolworths Liquor Group spokeswoman telling The Herald Sun it had received ABAC approval for Duff advertisements prior to its launch.

In banning the beer the ABAC said: “The Simpsons series is well known and very popular with children and adolescents.

“The association of The Simpsons with the product name and packaging is so strongly entrenched in Australian popular culture that the name and packaging will draw the attention of under 18 year olds.”

The beer, which is brewed in the US by the Woolworths Liquor Group’s exclusive brands division Pinnacle Liquor Group and is officially licensed by 20th Century Fox, was launched in May.

A spokesperson for Woolworths Liquor group said: “We respect the panel’s adjudication and will discontinue the stock,”

“We note that the ABAC adjudication panel states in its decision: `The panel accepts that the supplier (Woolworths Liquor Group) is committed to the standards of good alcohol beverage marketing contained in ABAC’.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more