Red Army vodka ‘gun’ banned

9th April, 2014 by Lauren Eads

A vodka packaged in a gun-shaped bottle alongside a glass grenade has been found in breach of UK alcohol marketing laws for its “inappropriate” association to violence and aggression.

high-res-nbsp-image-of-product-nbsp-Bartex’s Red Army Vodka gift pack features a gun-shaped bottle of vodka and a glass grenade filled with a Russian herbal liqueur and six shot glasses typically retailing at around £100.

The novelty gift pack sparked a complaint to The Portman Group from The Independent Complaints Panel of the Responsible Retailing Code of Northern Ireland who said its packaging was closely linked with “violent, aggressive, dangerous or anti-social behaviour”.

In response, Bartex said the product was simply a glass bottle shaped as a gun and therefore had no association with weapons or violent behaviour, and later reiterated it was not their intention to “create or promote violence”, stating the company produced alcohol, not weapons.

However the Portman Group’s Independent Complaints Panel (ICP) concluded that the name Red Army, together with its packaging, were “entirely inappropriate for an alcoholic drink” as it suggested a direct association with violent and dangerous behaviour.

Henry Ashworth, chief executive of the Portman Group, said: “Strict UK alcohol marketing rules specifically prohibit an alcoholic drink from being sold if it has any association with bravado, or with violent, aggressive, dangerous or anti-social behaviour.

“On this occasion, the Panel ruled that the product name in the context of the packaging, together with the packaging itself, was too strongly linked to these themes. We therefore appeal to retailers not to stock the product its current packaging after 20 June.”

The Portman Group is the responsibility body for the alcohol industry and introduced its code for the responsible marketing of alcohol in 1996.

Red Vodka were found to have breached the code’s 3.2(b) rule which  states that “a drink, its packaging and any promotional material or activity should not in any direct or indirect way suggest any association with bravado, or with violent, aggressive, dangerous or anti-social behaviour.”

UK retailers have been instructed not to place orders for stocks of Red Army Vodka in its current packaging after 20 June, 2014.

5 Responses to “Red Army vodka ‘gun’ banned”

  1. sonya gonzalez says:

    How do I go for ordering one. And how much
    ?

  2. Peter says:

    Is the red army gun (vodka)package available in Australia and if so what is the cost and is it legal in Australia. Thankyou.

  3. tom says:

    I have a complete set from russia about 10 years old. Where can I sell it?

  4. Tom says:

    being politically correct has it’s place but making this product look evil is going too far and not very intelligent. Like any liquor law, the sale and purchase of this item is age controlled. It’s liquor qand nothing else.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more