You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Tuesday 30 June 2015

If that's interesting, how about these?

Top 10 architectural wonders of the wine world

You don't have to look far to find stunning examples of architectural prowess more...

Top 10 wines in the UK press

An English fizz fit for Wimbledon, a "chunky, berry-stuffed" Negroamaro and a more...

Top 10 London rooftop bars

London's many rooftop bars offer not only an opportunity to get away from the more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Top 10 modern wine drinker stereotypes

From Rioja lovers to Champagne quaffers, the drinks business has more...

Top 10 new craft beers

With new beers coming onto the market all the time, it can be difficult to keep more...

Top 10 ways to reuse a wine bottle

If you are anything like the db team, it won't take long to amass a collection more...

Digital and Communications Executive

£22,000-£26,000 dependent on experience

Cristal launches 'underrated' vintage

Champagne Louis Roederer has released its Cristal prestige cuvée from the more...

Scots invited to explore Chianti Classico and Prosecco

The promotional bodies for Prosecco Conegliano-Valdobbiadene and Chianti more...

The London Wine Fair in pictures

From red trews and foie gras macaroons to 2CVs, wine on tap and temporary more...

International Business Development Assistant

London, United Kingdom

To be determined, based on the profile and experience of the candidate

UK importer confident of Champagne comeback

One leading UK Champagne importer is optimistic for the future of the category more...

Top 10 worst estates for en primeur returns

Using Liv-ex's data, db rounds up the worst 10 châteaux for en primeur more...

Top 10 funniest pub signs

Raising a smile from passersby and patrons alike, it seems there are many more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Asda warns suppliers of Champagne scam

Asda is warning suppliers to be on guard after several companies received more...

Top 10 Hong Kong craft beer bars

Anyone looking to quench their thirst with a ginseng microbrew should more...

How to become a 'wine expert' in four hours

A doctor of psychology has devised 10 simple steps which he claims can set you more...

Head of On-Trade Sales

London, United Kingdom

Top 10 silly stories of the month

the drinks business might be a serious drinks trade publication, but we more...

Top 10 wine brands 2015

In a year that saw major shifts in the global wine market, the drinks business more...

Castel feeds aperitif thirst

Europe’s largest wine producer, Castel, has unveiled a raft of new products more...

Wine Buyer

London, United Kingdom

Based on experience

Top 10 wines in the UK press

An "epic" Riesling, a "Grecian beauty" that "gobsmacks with opulent tropical more...

World's best beer and wine festivals

Forget Glastonbury, these are the festivals you should be making a beeline for more...

World’s most powerful Champagne and sparkling wine brands

17th July, 2014 by Lauren Eads

In the fourth of our Power Brand round ups, our attention turns to the world of Champagne and sparkling wines.

Champagne

Compiled by the drinks business together with Intangible Business, the Drinks Business Power Brands Report sees the world’s most influential wine and spirits brands pitted against each other to determine the world’s most powerful.

With regard to Champagne, it hasn’t been a great year with both the LVMH powerhouses – Möet & Chandon and Veuve Clicquot – falling a few places in the rankings despite solid volume performances.

Luxury stablemate Dom Pérignon fared better, while Laurent-Perrier enjoyed a solid if unspectacular year and Mumm suffered a notable decline.

Stuart Whitwell, Intangible Business MD, expects great things for the luxury end of the market in the near future – he name checks Perrier-Jouët in the US, for instance – and a worthy mention must go to Taittinger which crept into this year’s charts in 100th position.

Scroll through to see which Champagne and sparkling brands made our Power Brands Top 10…

Check out our most powerful whisky and wine lists here.

Methodology

Nearly 200 of the largest brands in the wine and spirits industries were scored by nine panelists to derive a list of the 100 most powerful alcoholic drinks brands. Power is defined by a brand’s ability to generate value for its owner. Value is classified by a series of measures as identified below.

Hard measures

• Share of market: volume-based measure of market share

• Brand growth: projected growth based on five years’ historical data and future trends

• Price positioning: a measure of a brand’s ability to command a premium • Market scope: the number of markets in which the brand has a significant presence

Soft measures

• Brand awareness: a combination of both prompted and spontaneous awareness

• Brand relevancy: capacity to relate to the brand and a propensity to purchase

• Brand heritage: a brand’s longevity and a measure of how it is embedded in local culture

• Brand perception: loyalty and how close a strong brand image is to a desire for ownership

A panel independently ranked each brand out of 10 on the above measures (10 = high, 0 = low). The scores were aggregated and averaged to reach a total score for each brand. A total score was achieved by multiplying a brand’s weighted volume by its brand score (a derivative of the eight measures of brand strength), within a defined range. The weighting is designed to adjust the volumes to a comparable level.

One Response to “World’s most powerful Champagne and sparkling wine brands”

  1. Interesting article, as ever. Thank you
    I can obviously understand how you can up for scores for the Hard measures, however surely the reliability of the Soft measures depend to a great extent on the size and nature of the panel. Can you tell us more about the composition and size of the panel please?

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>