You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Tuesday 21 October 2014

Mumm launches limited edition F1 bottle

15th May, 2014 by Neal Baker

Champagne giant GH Mumm has launched a limited edition F1 Cordon Rouge bottle emblazoned with the victorious laurel crown and the number one.

The Limited Edition Cordon Rouge bottle, featuring the prominent laurel crown and the number 1

The Limited Edition Cordon Rouge bottle, featuring the prominent laurel crown and the number 1

Official sponsor of Formula One since 2000, G.H. Mumm’s annual Cordon Rouge edition – a mark of victory and celebration with its iconic red sash that reflects the Legion d’Honneur – has become synonymous with Formula One podium moments.

Vicky Hoey, head of Champagne and prestige spirits at Pernod Ricard UK said: “F1 is deeply rooted in British history and people love to emulate that podium moment. We know that over half of all Champagne is purchased as a gift and with gifting options more sophisticated than ever before brands look to differentiate themselves from the competition.

“The Cordon Rouge F1 bottle creates appeal and a sense of victory. It is certainly a very attractive proposition to consumers looking for a gift in off-trade accounts.”

The limited edition G.H. Mumm Cordon Rouge Formula One bottle is available in the UK from Waitrose, Tesco and Sainsburys with an RRP of £32.09.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

If that's interesting, how about these?