Mumm launches limited edition F1 bottle15th May, 2014 by Neal Baker
Champagne giant GH Mumm has launched a limited edition F1 Cordon Rouge bottle emblazoned with the victorious laurel crown and the number one.
Official sponsor of Formula One since 2000, G.H. Mumm’s annual Cordon Rouge edition – a mark of victory and celebration with its iconic red sash that reflects the Legion d’Honneur – has become synonymous with Formula One podium moments.
Vicky Hoey, head of Champagne and prestige spirits at Pernod Ricard UK said: “F1 is deeply rooted in British history and people love to emulate that podium moment. We know that over half of all Champagne is purchased as a gift and with gifting options more sophisticated than ever before brands look to differentiate themselves from the competition.
“The Cordon Rouge F1 bottle creates appeal and a sense of victory. It is certainly a very attractive proposition to consumers looking for a gift in off-trade accounts.”
The limited edition G.H. Mumm Cordon Rouge Formula One bottle is available in the UK from Waitrose, Tesco and Sainsburys with an RRP of £32.09.