Top 10 most powerful wine brands 2014

27th June, 2014 by Lauren Eads

In a list dominated by Australian and Californian wineries, one South American brand stood out as the world’s most powerful of 2014.

The Drinks Business Power Brands Report, compiled by the drinks business together with Intangible Business, sees the world’s most influential wine and spirits brands pitted against each other to determine the world’s most powerful based on a scoring matrix. (see below)

Focusing on the wine sector, many of the industry’s big hitters returned this year to take their place in the top 10, with some significant shifts.

In a top 10 dominated almost entirely by US and Australian wineries, one Chilean winery stood out as the world’s most powerful climbing two spots to be crowned the world’s most powerful wine brand.

Barefoot, owned by California’s E&J Gallo winery,….

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