Moscato planned for retro Babycham brand

The Babycham brand of sweet sparkling perry could see its first range addition since the label’s launch in 1953 as the introduction of a Moscato is considered for the UK next year.

Babycham logo

The iconic Babycham logo

In an interview with the drinks business last month, Paul Schaafsma, UK general manager for Accolade Wines – which owns Babycham – said he saw a real opportunity for the brand, and would like to sell a Moscato using its well-known prancing fawn mascot (pictured, left).

Babycham has 91% consumer awareness and I would love to do something with it,” he told db, when discussing Accolade’s non-wine business, which includes Stone’s Ginger Joe alcoholic ginger beer along with Babycham perry.

“Babycham is a sleeper brand that everyone knows, and it’s retro cool,” he added, before noting that he sees particular potential for a 5.5% abv sparkling Moscato using the Babycham brand.

Such a move would allow Accolade to capitalise on Babycham’s brand awareness, as well as the growing demand for Moscato and the lower duty rate in the UK for wine-based drinks at or below 5.5%.

“A Moscato from Australia using Babycham is a real opportunity. With 91% brand awareness, it is a brand that is ready to go, and we might do something in 2014,” he said.

Launched in 1953, Babycham is well known in the UK for its fawn mascot which was involved in a trademark dispute with homeware brand Cath Kidston earlier this year.

Barossa-Pearl

Pernod Ricard told db that the company was considering resurrecting Barossa Pearl some time in 2013

Schaafsma’s comments on the retro-appeal of the Babycham brand follow similar pronouncements by chief winemaker for Jacob’s Creek Bernard Hickin, who told db in November last year that Jacob’s Creek parent company Pernod Ricard was considering re-introducing a sweet, semi-sparkling brand called Barossa Pearl, which, like Babycham, was launched in the 50s.

Hickin admitted in a breakfast discussion with db that Barossa Pearl was “not a long way from Moscato, we have the expertise to make it… and we might resurrect it.”

One Response to “Moscato planned for retro Babycham brand”

  1. august says:

    een brouwer is op 60 jaar op pesioen gegaan en is nu 88 jaar die heeft nog drie bakken bebycham ( de zoete en de zerpe

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Supply Chain Supervisor

Speciality Drinks
UK, UK

Sales Manager

Stilnovisti
London, UK

Regional Key Account Manager - On Trade

Lanson International UK
South of England, UK

Private Account Manager

Jeroboams Wine Merchants
London N1, UK

Sales Role

JF Tobias
London, UK

Events Assistant

Decanter
London, UK

Head of Marketing

Decanter
London, UK

Market Manager - Asia

Wines of South Africa
China,

Administrative Assistant – Private Clients

Howard Ripley Ltd
Barnes, London, UK

Sales Account Manager

Berkmann
Buckinghamshire, Oxfordshire, Berkshire, UK

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more