Accolade sues Cath Kidston over Babycham logo

Accolade Wines has issued a High Court writ against homewear company Cath Kidston in order to protect its well-known Babycham mascot.

The iconic Babycham logo

The iconic Babycham logo

The company has accused Cath Kidston of infringing its copyright when a “similar” deer-like creature appeared on its 2012 Christmas range last year.

The iconic Babycham logo, which became famous in the ‘70s, features a leaping baby chamois with a blue ribbon around its neck.

Accolade has also accused Kidston of risking bringing the sparkling perry brand into disrepute by associating an alcoholic drinks brand with products aimed at children.

“A drink, its packaging and any promotional material should not in any direct or indirect way have a particular appeal to under-18s,” Accolade’s barrister David Wilkinson said in the writ.

“The application of the Kidston logo to goods relevant to under-18s is liable to cause serious tarnishing to the repute of Babycham,” Wilkinson added.

Cath Kidston denies the accusation, insisting that there are no “substantial similarities” between the logos.

“While it cannot be denied that deer and chamois are both hoofed ruminants unaccustomed to wearing ribbons, the differences speak for themselves, not least arising out of the absence of horns and the springing ‘springbok’ stance,” said Kidston’s representative Philip Roberts.

The Cath Kidston Christmas deer

The Cath Kidston Christmas deer at the centre of the battle

Accolade is seeking an injunction to prevent Cath Kidston from using the deer logo, along with “destruction” of all products marked with the logo, and an inquiry into the damage caused.

“We have been advised that Babycham’s action is without merit. We will fight these claims accordingly. As the matter is being litigated, we can make no further comment at this time,” said a spokesperson for Cath Kidston.

Accolade’s attempts to resolve the dispute outside of court were unsuccessful.

Born in Marylebone, London, in 1958, Catherine Kidston MBE is best known for her floral patterns adorning everything from aprons and egg cups to gardening gloves.

She opened her first shop in London’s Notting Hill in 1993, selling hand-embroidered tea-towels and renovated furniture.

In February 2010, the company was valued at £75m when Kidston sold a majority stake to private equity investors TA Associates, retaining a minority stake and remaining the company’s creative director.

Babycham was the first alcoholic brand and the second ever brand to be advertised on commercial television in the UK with a campaign in 1957.

One Response to “Accolade sues Cath Kidston over Babycham logo”

  1. Henry Williams says:

    Oh and there is the little matter of a Sparkling Perry passing off as a Champagne. A touch of pots and kettles I think.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

HR Administrator

Amathus Drinks PLC
London, UK

Trade Marketing Manager

Australian Vintage Limited
Croydon, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more