Pernod plans to re-introduce 50s wine brand

10th December, 2012 by Patrick Schmitt

Orlando Wines is considering re-introducing a sweet, semi-sparkling brand from the late 50s called Barossa Pearl.

Famed in Australia for bringing a whole generation of beer drinkers into the wine category, Barossa Pearl was launched in 1956 by former Orlando Wines director Colin Gramp.

Inspired by Germany’s semi-sparkling perlwein, Gramp introduced the frizzante wine style to Australia using white table grapes fermented in pressure-controlled vessels at the company’s Barossa winery.

The resulting wine, called Barossa Pearl, was immensely successful and sparked the creation of a semi-sparkling sweet wine category, which included other high-profile labels such as Star Wine (pictured below).

However Barossa Pearl’s sales eventually declined and production was stopped in the 70s, while Star Wine was axed in the 80s.

Current owners of Orlando Wines, Pernod Ricard, are now considering bringing back Barossa Pearl following the surging demand for sweet semi-sparkling wines, led by Moscato.

The company, which owns and produces Jacob’s Creek, believes there is a demand for this historic wine brand.

Speaking to the drinks business last week, chief winemaker for Jacob’s Creek Bernard Hickin said that Barossa Pearl was “not a long way from Moscato… and we have the expertise to make it.”

Continuing he said, “We might resurrect Barossa Pearl next year, although nowadays it has to technically come from Barossa.”

Speaking more generally about Jacob’s Creek Moscato sales, Brett McKinnon, managing director at Orlando Wines, said it was the fastest growing style for the brand.

Launched just over two years ago, Jacob’s Creek Moscato now accounts for 5% of the brand’s global sales of seven million cases.

Supplying this growth are Muscat vineyards in Australia’s Riverland, Riverina and Mildura regions.

Hickin remarked, “There is quite a lot of Muscat in the ground,” which has been used to fill bag-in-box wines for the domestic market. However, he added, “A lot more has been planted in the last five to six years.”

The majority of Jacob’s Creek Moscato sales are in the US and Australia, although McKinnon said that Asian markets such as Japan were starting to “pick up”.

He admitted however that in the UK, sales of Moscato were “tiny”, suggesting that the maturity of the market coupled with the cooler weather may be hampering the category.

Meanwhile he described Moscato sales in Australia as “crazy”.

“People used to be embarrassed to drink sweet wines but now they don’t seem to care, and they are exploring other sweet wines, such as late harvest wines and sweet Rieslings.”

The “vast majority” of Moscato sales in Australia he said were in the AU$10-12 band, although a small “premium” sector is emerging at prices up to $25, led by brands such as Innocent Bystander, which produces a pink Moscato in bottles, as well as in cans and kegs.

One Response to “Pernod plans to re-introduce 50s wine brand”

  1. Jeanette Hissey says:

    Where can I buy Barossa Pearl- only found it again a few weeks ago at Dan Murphy- but no more in stock- had it 52 years ago-

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more