Pernod plans to re-introduce 50s wine brand

Orlando Wines is considering re-introducing a sweet, semi-sparkling brand from the late 50s called Barossa Pearl.

Famed in Australia for bringing a whole generation of beer drinkers into the wine category, Barossa Pearl was launched in 1956 by former Orlando Wines director Colin Gramp.

Inspired by Germany’s semi-sparkling perlwein, Gramp introduced the frizzante wine style to Australia using white table grapes fermented in pressure-controlled vessels at the company’s Barossa winery.

The resulting wine, called Barossa Pearl, was immensely successful and sparked the creation of a semi-sparkling sweet wine category, which included other high-profile labels such as Star Wine (pictured below).

However Barossa Pearl’s sales eventually declined and production was stopped in the 70s, while Star Wine was axed in the 80s.

Current owners of Orlando Wines, Pernod Ricard, are now considering bringing back Barossa Pearl following the surging demand for sweet semi-sparkling wines, led by Moscato.

The company, which owns and produces Jacob’s Creek, believes there is a demand for this historic wine brand.

Speaking to the drinks business last week, chief winemaker for Jacob’s Creek Bernard Hickin said that Barossa Pearl was “not a long way from Moscato… and we have the expertise to make it.”

Continuing he said, “We might resurrect Barossa Pearl next year, although nowadays it has to technically come from Barossa.”

Speaking more generally about Jacob’s Creek Moscato sales, Brett McKinnon, managing director at Orlando Wines, said it was the fastest growing style for the brand.

Launched just over two years ago, Jacob’s Creek Moscato now accounts for 5% of the brand’s global sales of seven million cases.

Supplying this growth are Muscat vineyards in Australia’s Riverland, Riverina and Mildura regions.

Hickin remarked, “There is quite a lot of Muscat in the ground,” which has been used to fill bag-in-box wines for the domestic market. However, he added, “A lot more has been planted in the last five to six years.”

The majority of Jacob’s Creek Moscato sales are in the US and Australia, although McKinnon said that Asian markets such as Japan were starting to “pick up”.

He admitted however that in the UK, sales of Moscato were “tiny”, suggesting that the maturity of the market coupled with the cooler weather may be hampering the category.

Meanwhile he described Moscato sales in Australia as “crazy”.

“People used to be embarrassed to drink sweet wines but now they don’t seem to care, and they are exploring other sweet wines, such as late harvest wines and sweet Rieslings.”

The “vast majority” of Moscato sales in Australia he said were in the AU$10-12 band, although a small “premium” sector is emerging at prices up to $25, led by brands such as Innocent Bystander, which produces a pink Moscato in bottles, as well as in cans and kegs.

One Response to “Pernod plans to re-introduce 50s wine brand”

  1. Jeanette Hissey says:

    Where can I buy Barossa Pearl- only found it again a few weeks ago at Dan Murphy- but no more in stock- had it 52 years ago-

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Events Assistant

Speciality Drinks
Park Royal, London, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

Assistant Buyer

Liberty Wines
London, UK

Partner Development Manager

Maverick Drinks
Tunbridge Wells, UK

Partner Manager - Wholesale

Maverick Drinks
Tunbridge Wells, UK

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more