Top 10 wine brands19th June, 2013 by Gabriel Savage
Once again, the drinks business has compiled a ranking of the world’s top 10 wine brands by global volume sales.
For many of these biggest players in the industry, especially those based in countries with strong currencies, the current emphasis lies in ensuring that their impressive volume figures are balanced by healthy profits.
As a result, several of this year’s entries have settled for stable volumes over exciting growth as they adjust strategies to focus on strengthening the more premium tiers of their portfolio.
Unusually this year, it is not the top ranked brand that grabs attention so much as the one lying quietly but unmistakably in second place. Few consumers in traditional wine markets will even be aware of its existence, but it’s a name that fellow brand owners should be keeping a watchful eye on.
Read on to find out who made the cut for this year’s top 10 wine brands.