The world’s top 10 spirit brands12th June, 2013 by Lucy Shaw
The drinks business has compiled a list of the current top 10 spirit brands by global volume sales.
While the majority of entries in this year’s top 10 retained their 2012 ranking, there was a new entry from innovative Bourbon brand Jim Beam, while movers in the pack included German digestif Jägermeister and Irish cream liqueur Baileys.
The ability for brands to refresh and reinvent themselves was a core contributing factor to our top 10’s success this year, with new flavoured variants being released thick and fast in the vodka category, and Bacardi giving two new flavours a go on the rum front.
White spirits put in a strong performance this year, but was it enough to stave off the seemingly unstoppable charge of super Scotch Johnnie Walker, voted the number one brand in The Drinks Business Power Brands 2013 list?
Read on to find out which brands are dominating today’s spirits market.