Top 10 biggest Champagne brands5th June, 2013 by Rupert Millar
The drinks business has compiled a list of the current top 10 Champagne brands by global volume sales.
While there are few dramatic changes to this year’s rankings – the slide by Piper Heidsieck was widely forecasted as a result of the brand’s recent repositioning – what does stand out is the decline in sales seen by so many of these major players in the Champagne category.
For many consumers, especially in more traditional markets, Champagne stands firm as the ultimate celebratory drink. However, this slide in sales appears to be the result of two aligning forces: ongoing economic difficulties in some of the category’s biggest markets and the growing competition Champagne faces from an increasingly ambitious sparkling wine market.
Read on to find out which brands are dominating today’s Champagne market.