Rose Revolution

This is a multi-city programme promoting rosé wines to trade and consumers via a series of activities and key events. Entering into its 8th anniversary, Rosé Revolution pioneered by Asian wine celebrity Eddie McDougall, The Flying Winemaker, reaches out to over 700,000 Asian-based wine lovers through social media, signature events and a series of wine appreciation and lifestyle activities.

This year, Rosé Revolution will focus on Greater China, namely the 3 cities of Shanghai, Hong Kong and Macau. The signature event at each city promises to be a memorable and fun experience at a venue that offers spectacular view.

Each Rosé Revolution station will kick off with an exclusive trade and media tasting.
This will be a great opportunity for medal winners from the Asian Rosé Masters to be tasted by the city’s sommeliers, chefs, distributors, wine educators and media influencers.