Tasting notes:

The judges loved this witty and memorable piece of packaging for a tough nut to crack: selling Sauvignon Blanc from Bordeaux. Standing out for the juxtaposition of black-and-white medieval architecture and brightlycoloured cartoon-like imagery, the design was thought to be funny and curious at the same time, as well as seemingly being an example of Bordeaux not taking itself too seriously. Also, with Cloudy Bay founder David Hohnen named on the label, this brand was deemed to have credentials for wine geeks as well as for those who look for something fun on the table. Finally, the label successfully communicates the origin while remaining creative and appealing to a less traditional wine drinker. (Patrick Schmitt MW)