Guinness and JW Anderson reveal a second collaboration
Diageo’s Guinness has collaborated for a second time with the designer Jonathan Anderson to create a new capsule collection for the JW Anderson fashion brand.
The new collection, which follows the Guinness and JW Anderson 2024 debut expands the working relationship moving from four pieces to a stronger 17.
Joe Alwyn and Little Simz
Additionally, the collection, which is rooted in the same shared territory of Irish heritage, craft and the interiors of a traditional pub, features Joe Alwyn and Little Simz as the faces of the supporting campaign.
In 2024, JW Anderson first presented a Guinness-branded capsule on the Milan runway, combining the retro advertising and iconography from the stout along with high-end knitwear, workwear and streetwear style.
Anderson, a long time Guinness fan, had previously admitted that he grew up seeing the Guinness advertising and this meant that its heritage and cultural ubiquity were also a part of his own story.
Partner Content
Inspiration
This time around, denim workwear takes inspiration from vintage Guinness brewery uniforms and the collection also features chore jackets, dungarees and JW Anderson’s signature twisted jeans, while a white shirt showcases a poem first printed in a 1938 Guinness advertisement.
The collection is also said to represent the textures of the pub into the clothing and gives a nod to bar towels and pub carpets by using jacquards, appliqué and embroidery to items to give them a sense of familiarity.
A towelling jacket and shorts reimagine the Guinness beer mat as something that can be worn while the Guinness Gradient Jumper is said to represent the head of a pint, with a soft alpaca blend that is meant to look like foam.
Jonathan Anderson, has described the collaboration as “immediate, culturally loaded and incredibly refined”.
Related news
Steinlager beer recalled after alcohol-free label error
Regulations on malting barley set to protect the beer sector
