Thailand election booze ban angers tourists and hits bar sales

Restaurants and bars in Thailand say a nationwide alcohol ban linked to upcoming elections has sharply reduced sales, particularly in major tourist areas.

Thailand has banned alcohol sales during the advance voting period of 31 January to 1 February, and during election day, over 7–8 February 2026.

During these dates, the sale, distribution, free provision or hosting of events involving all types of alcohol drinks, will be barred. The nationwide ban applies to any venue distributing alcohol, including bars, nightclubs, restaurants, bottle shops and markets.

Speaking to Reuters, Bangkok restaurateur Sorathep Steve said sales across his five sites plummeted by 50% during the ban for early voting.

Tourist backlash

He said he had been criticised by US tourists, after he refused to serve them a bottle of wine due to the strict booze ban over the election period.

According to Sorathep, the four customers then ordered lemon sodas after complaining they had not come to Thailand to vote.  “They were frustrated and I had to explain the law,” he added.

There are severe consequences for anyone found to breach the ban. Penalties can include six months’ imprisonment and a fine of up to 10,000 baht. The ban does not allow for exceptions, even to entertainment or tourism areas.

Fall in revenue

Industry experts warn that repeated disruptions during peak travel months could influence how tourists view the destination. “Repeated disruptions during peak season risk redefining Thailand from a seamless holiday destination into an unpredictable one, and that perception is far harder to reverse than any short-term revenue loss,” said Bill Barnett of C9 Hotelworks, noting the importance of repeat visitors.

On the resort island of Phuket, restaurant and bar owner Benny De Bellis said his revenue dropped 30% during the advance voting weekend. “We proactively communicated with guests, including explaining the situation to walk-in customers,” he said, adding that his venues put up signage to avoid confusion. 

During the election period, he expects revenue could drop by up to 50%.

Another restaurant on the island, Mrs B Bar & Table, is preparing for a sharper impact. Owner Sumitha Soorian said bar sales could plunge by 90% next weekend as the restrictions come into force.

Thailand’s long-standing law banning alcohol during election periods aims to prevent vote-buying and maintain public order, according to the Election Commission.

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