Gérard Bertrand taps MMGY Wagstaff for US PR and marketing push
The South of France biodynamic specialist has appointed MMGY Wagstaff as agency of record in the United States, with campaigns set to spotlight key estates and brands.
Gérard Bertrand Group has appointed MMGY Wagstaff as its PR and marketing agency of record for the US market, with the hospitality-lifestyle arm of MMGY Global to lead strategic public relations, influencer and media buying activity.
Focus on prestige estates and key brands
The agency’s initial remit will prioritise campaigns for Cote des Roses and the Group’s prestige portfolio, including Chateau L’Hospitalet (AOP La Clape), Cigalus (IGP Pays D’Oc), Castellum (IGP Cité de Carcassonne) and Domaine de L’Aigle (IGP Haute Vallée de L’Aude – Pinot Noir, AOP Limoux – Chardonnay). The three flagship estates – Villa Soleilla, Clos d’Ora and Clos du Temple – are also included.
MMGY Wagstaff will additionally represent La Grande Bleue, a Mediterranean and purpose-driven white blend, the Group’s orange wine range (Orange Gold, French CanCan Orange Sparkling Wine and Villa Soleilla), and a new collection that will launch in 2026.
“The United States is a market I hold in the highest regard, and where our wines have found a true resonance,” said Gérard Bertrand. “Partnering with MMGY Wagstaff allows us to share our vision, our passion for inspiring brands, biodynamic winemaking, and the spirit of our terroirs with an exceptional team rooted from coast to coast. Together, we look forward to continuing to build meaningful momentum for our wines.”
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Biodynamics align with agency ambitions
Nadia Al-Amir, managing director at MMGY Wagstaff, said: “The exceptional wines and estates convey the beauty of the South of France, transporting wine lovers to this stunning region. And Gérard Bertrand’s leadership in biodynamic winemaking reflects our mission to work with pioneers in their fields. We couldn’t be prouder to serve as their representatives in the U.S. and convey the connection between the world’s great destinations and the culture, wine and food of each place.”
MMGY Wagstaff, which opened 26 years ago, has built campaigns for culinary, travel, lifestyle and drinks clients including the James Beard Foundation; Port houses Taylor Fladgate, Fonseca and Croft; Sonoma winery Vérité; Westland Distillery; and Compass Box.
US growth ambitions
Headquartered in Narbonne, the Gérard Bertrand Group is recognised as a global leader in biodynamic viticulture with more than a dozen estates totalling 2,000 acres across the South of France. The business produces rosé, natural, organic and orange wines and has positioned sustainability at the core of its strategy.
In the United States, Gérard Bertrand Inc. operates from Dallas, Texas. Executive vice-president Mélanie Bacou oversees a team of 20 driving expansion in the market. The Group works with Southern Glazer’s Wine & Spirits (SGWS) across 33 states and partners with regional distributors including MS Walker, Opici, Fedway, Martignetti, United, Johnson Brothers, Great Lakes, Bommarito, General Beverage and Best Brands.
In 2025, Gérard Bertrand received the Lifetime Achievement Award from SGWS in Miami, presented by longtime partners Wayne Chaplin and Mel Dick.
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