Anheuser-Busch becomes Super Bowl LX’s top advertiser
American brewer AB InBev will release new commercials featuring Michelob ULTRA, Budweiser and Bud Light during the Super Bowl on 8 February.
As the official beer sponsor of Team USA at the Winter Olympic games Michelob ULTRA will be featured in a commercial about America’s competitive spirit in this year’s Super Bowl.
To celebrate AB InBev’s 150th anniversary, Budweiser is set to deliver a national commercial to celebrate the beer’s production in America. As part of AB InBev’s wider ‘Made of America’ campaign, Budweiser is also releasing a limited edition heritage can series pack featuring four designs representing different eras of the brand’s history.
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Known for its celebrity partnerships, Bud Light will also debut a new commercial, celebrating a keg as a ‘universal feature of any great Super Bowl party’.
All three commercials will appear through national media campaigns and be inclusive of the general market, including Spanish speakers.
Kyle Norrington, chief commercial officer at Anheuser-Busch, said: “As one of the most prolific advertisers in Super Bowl history, our new spots will provide fans with the first look at what they can expect throughout this extraordinary year as our portfolio of brands shows up to celebrate unparalleled events including the World cup, the winter Olympics, America’s 250th birthday and Budweiser’s 150th anniversary.”
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