Luxury spas embrace alcohol-free sparkling alternative Wild Idol
As consumers reset after the festive season and increasingly prioritise wellness, Wild Idol, the premium, naturally alcohol-free sparkling alternative, is fast becoming the drink of choice for those beginning the year with intention.
This January, leading spa destinations and five-star hotels across the UK are listing Wild Idol to blend seamlessly with their wellness experiences.
From restorative countryside retreats to London’s most prestigious urban spas, Wild Idol is now being poured in settings where luxury and wellbeing go hand in hand. Naturally alcohol-free from the outset and crafted using traditional winemaking techniques, Wild Idol delivers the elegance of fine sparkling wine without alcohol, added sugar or compromise.
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This growing presence within the spa and hospitality sector reflects a wider cultural shift. Guests are no longer willing to sacrifice quality when choosing alcohol-free options; instead, they seek sophisticated, flavour-driven alternatives that enhance the overall experience.
Key spa and wellness listings for Wild Idol include:
- The Emory (London): at this new luxury hotel, Wild Idol is embraced across its wellness-led hospitality offering, reflecting the property’s positive approach to mindful indulgence.
- Claridge’s (London): Wild Idol half bottles are available on the Claridge’s Spa menu by guest request, offering a refined alcohol-free accompaniment to one of London’s most iconic wellness experiences.
- The Londoner, Leicester Square: guests can order a bottle of Wild Idol directly to their private Spa Cabana, enjoying a premium alcohol-free sparkle while relaxing poolside at the five-star hotel.
- Coworth Park (Ascot): Wild Idol is available at this iconic countryside estate, complementing its award-winning spa and holistic wellness offering.
- Gleneagles (Scotland): the legendary Scottish destination continues to serve Wild Idol as part of its luxury spa experience, offering guests a celebratory alcohol-free option aligned with wellbeing.
Paul Beavis, CEO of Wild Idol, comments: “The way people approach drinking is evolving, particularly at the start of the year. Wild Idol reflects that shift, offering a genuinely premium alcohol-free alternative that still feels special, social and inclusive.
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