Carlsberg Hong Kong expands no and low alcohol portfolio
Danish multinational brewer Carlsberg has announced its first portfolio extension following a deal with Hong Kong craft brewery Young Master earlier this year.
Carlsberg Hong Kong has extended its no and low alcohol range ahead of Dry January.
The brewing giant’s Hong Kong arm has announced the portfolio expansion following a deal earlier this year with Young Master Brewery.
In September 2025, Carlsberg Hong Kong announced a new strategic partnership with craft brewer Young Master.
Under the exclusive distributorship agreement, Carlsberg has overseen the distribution and sales of Young Master’s full portfolio of beers and ready-to-drink (RTD) products in Hong Kong and Macau, effective 1 September 2025.
At the time of the deal’s announcement, Nathaniel Moxom, managing director of Carlsberg Hong Kong and Taiwan, said: “By utilising our extensive distribution network, we are bringing more choices to consumers and elevating the premium beer scene across the region.”
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Now, Carlsberg is hoping to elevate its offering beyond the beer category.
The new additions to Carlsberg’s expanded no and low portfolio, available from January, include Poretti Zero, Erdinger Alkoholfrei, Young Master Zero, Young Master Another One, Tetley’s Original Bitter, and the newly rebranded Jolly Shandy Lemon.
Carlsberg 0.0, the brewer’s flagship alcohol-free pour, will also be feature in its broader roll-out of no and low products.
Carlsberg Hong Kong also plans to introduce a new product category – beyond beer, including mixers and non-alcoholic beverages.
Moxom said: “We are proud to lead the way in promoting mindful drinking and expanding the choices available to our consumers. Through our No & Low-Alcohol Range and Beyond Beer portfolio, we aim to make moderation both accessible and enjoyable, perfectly in tune with today’s evolving lifestyle habits.”
Carlsberg Hong Kong is rolling out a series of consumer promotions both in retail and on-premises throughout January.
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