News

Santa Rita Winery appoints José Jerez Fuentes as corporate marketing director

11 December 2025 By Florence Ingleby

Santa Rita Group has appointed José Jerez Fuentes as corporate marketing director. He will oversee marketing strategy, brand guidelines, and campaigns for the group’s wine brands and subsidiaries.

Santa Rita Group has appointed José Jerez Fuentes as Corporate Marketing Director. He will oversee marketing strategy, brand guidelines, and campaigns for the group’s wine brands and subsidiaries.

Jerez has over 25 years of marketing experience across consumer goods, cosmetics, financial services, healthcare and wine.

He started his career at Carrefour Argentina and Procter & Gamble, working on major brands such as Ariel and Pantene, and later held regional and international roles at L’Oréal in France, Mexico and Chile.

He also served as Global Marketing Manager at VSPT Wine Group and Marketing Director at MetLife Chile and Provida AFP.

Since 2023, he has worked with Valtek, a clinical diagnostics and medical imaging company.

Santa Rita’s global position

Founded in 1880, Santa Rita is one of Chile’s most historic wineries, with a long tradition of producing wines across premium, mid‑tier, and entry‑level ranges. The company distributes its wines to more than 70 international markets, maintaining a strong presence in North America, Europe, and Asia.

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In 2025, Forbes named Santa Rita to its World’s 50 Best Wineries list, recognising the winery’s quality and global reach.

B Sponsor’s Corporate Social Impact Index ranked it as Chile’s winery with the highest social impact.

Looking ahead

The appointment of José Jerez Fuentes as corporate marketing director comes as Santa Rita continues to manage its multi-brand portfolio and global operations.

It reflects an effort to combine the winery’s heritage with modern marketing practices, including digital strategy and ESG communication, while strengthening its presence in international markets.

The move also signals a focus on promoting sustainability and social responsibility to strengthen the group’s market positioning.

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