Butcombe Brewing Co sees surge in no and low alcohol sales
Somerset-based Butcombe Brewing Co has delivered record sales for its no and low beer range. db finds out more about how the business plans to keep up with “evolving preferences”.
The beer company, which is owned by Caledonia, which acquired it through the Butcombe Group of pubs and bars – known as Liberation Group, offers both Goram IPA Zero and Tall Tales Pale Ale Zero. These brands in particular recorded their highest-ever monthly sales last month marking a turning point for the no and low beer category, noting a win for the sector.
Interest in moderation
The rise, which Butcombe chiefs have said is driven by increased consumer interest in moderation and the ongoing shift in consumer habits, has led to the business now giving renewed focus to the alcohol-free marketplace as a whole.
According to the brewer, it has seen a 35% increase in sales of Butcombe Goram IPA Zero and Tall Tales Zero from September 2025 to October 2025.
The brewery has outlined that no and low beers now make up 6.9% of the total brewed volume at Butcombe Brewing Co, with the category seeing strong year-on-year growth.
In fact, according to the group, it has seen growth rise 117.6% during October and 77.2% year-to-date. This is also on the back of the wider business, which spans pubs, inns and brewing across the UK and Channel Islands, performing well across all of its divisions.
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Goram IPA Zero is leading sales
Packaged no and low sales have also been performing particularly well for the brewer with it noting 34.3% growth against FY25 and 8% growth year-to-date, predominantly driven by strong sales of Goram IPA Zero bottles.
October 2025 was a record month for Goram IPA Zero sales in particular, marking an increase of 88.6% compared to the same month in 2024.
Butcombe Group CEO Jonathan Lawson said: “Over the past few years, we’ve seen a clear shift in consumer behaviour, with more guests actively seeking out high-quality, flavourful alternatives to traditional alcoholic drinks. This isn’t just a passing trend, it’s a change in the market that has opened up new opportunities for innovation and engagement.”
‘A tangible result’
Lawson told db: “By introducing zero-alcohol versions of our most popular beers, we’re making it easier for more drinkers to enjoy the same great taste, whether they’re moderating their alcohol intake or simply looking for more choice. This approach has delivered a tangible result and is helping us future proof our offering.”
He added: “For us, it’s about meeting evolving preferences and staying ahead of the curve in a rapidly changing drinks landscape.”
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